Randomized Study of Placebo and Framing Information in Direct-to-Consumer Print Advertisements for Prescription Drugs
نویسندگان
چکیده
منابع مشابه
Randomized trial of risk information formats in direct-to-consumer prescription drug advertisements.
BACKGROUND Federal regulations specify that print advertisements for prescription drugs and biological products must provide a true statement of information "in brief summary" about each advertised product's "side effects, contraindications, and effectiveness." Some of the current approaches to fulfilling the brief summary requirement, although adequate from a regulatory perspective, result in ...
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BACKGROUND Pharmaceutical companies spent US$1.8 billion on direct-to-consumer advertisements for prescription drugs in 1999. Our aim was to establish what messages are being communicated to the public by these advertisements. METHODS We investigated the content of advertisements, which appeared in ten magazines in the USA. We examined seven issues of each of these published between July, 199...
متن کاملDirect-to-consumer advertising of prescription drugs.
Starting consumers off on the "path to purchase" by encouraging them to seek more information is a major goal of direct-to-consumer (DTC) advertising for prescription medications. But the authors found that a consumer's attitude toward DTC advertising can determine which of several paths he or she is likely to take. The attitudes of older adults are especially significant for pharmaceutical mar...
متن کاملConsumers’ various and surprising responses to direct-to-consumer advertisements in magazine print
Direct-to-consumer advertising (DTCA) is ubiquitous in media outlets, but little is known about the ways in which consumers' values, needs, beliefs, and biases influence the perceived meaning and value of DTCA. This article aims to identify the taxonomy of readership categories that reflect the complexity of how health care consumers interact with DTCA, with particular focus on individuals' per...
متن کاملA decade of direct-to-consumer advertising of prescription drugs.
BACKGROUND Evidence suggests that direct-to-consumer advertising of prescription drugs increases pharmaceutical sales and both helps to avert underuse of medicines and leads to potential overuse. Concern about such advertising has increased recently owing to the withdrawal from the market of heavily advertised drugs found to carry serious risks. Moreover, the Food and Drug Administration (FDA) ...
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ژورنال
عنوان ژورنال: Annals of Behavioral Medicine
سال: 2014
ISSN: 0883-6612,1532-4796
DOI: 10.1007/s12160-014-9603-1